Global Business in the Digital Age
Theory base for firm and ecosystem level growth and internationalization models and processes. The course exercise is done in teams and involves creating analyses of markets and competitive environments, optimizing product and service based offerings, and developing a real go-to-market plan for real operating businesses. At the end of the course each team presents results to the class as well as to a panel including teaching personnel, company representatives and domain experts.
This course is intended for students who have studied management and/or marketing, and are interested in working in sales, marketing, product management, or general management roles in technology and/or service based ventures. The course is best suited for late Master¿s level studies. The number of participants will be limited. Registrations will be prioritized in the following order: The students that have the course as a mandatory part of their study program will be prioritized first. The students that are participating in the Aalto Ventures Program or EIT I&E minor will be prioritized second. After this, all students are prioritized based on registration order.